Below is one of a handful videos Wrigley's Gum used to be part of the conversation that is happening on social sites right now. Using fun and trendy methods to reach target demographics is a key way to become part of fresh, online buzz…plus they are really funny!
Another means of creating a viral following is utilizing a microsite. They are small simple spaces where a brand can feature a new product or service without weighing down an already heavy central website. Lauren Drell writes RIGHT HERE in an interesting Mashable article on viral branding. ENjoy!
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